The one thing that most attracts people to reading is a good story. Realizing this gave Ralf Wetzel and Holger Regber the idea of writing a storybook - a very short novel - about organizational change, its myths and realities. The book follows five characters searching for, and finding, their way through the everyday mess of organization and the sometimes more messy reality of change management.
Ralf Wetzel is associate professor of Organizational Behavior at the Vlerick Business School of Management. He used to work as professor Organization and Company Management at Bern University (Switzerland), where he founded the Competition Center for Management