Featuring favorites from every American childhood from the 1950s onwards, including Mr. Potato Head, Nintendo Gameboy, Barbie, Barrel of Monkeys, Buzz Lightyear, Care Bears, GI Joe, Lincoln Logs, Stretch Armstrong and Tickle Me Elmo
A beautifully photographed, playful look at modern toy design
Nothing evokes emotion like rediscovering a cherished childhood toy.
In Toys! we have assembled one hundred toys that redefined play and photographed them like the marvels of design that they are. Accompanied by text on each toy's success story, and crowned with an essay on the art of toy design by prolific writer and child development expert, Stevanne ‘Dr. Toy' Auerbach.
This is a warm and insightful journey into the past, featuring familiar faces from Barbie to Buzz Lightyear and spanning the ingeniously simple to the jaw-droppingly complex.