This book offers a comprehensive global examination of the relationship between public transport and tourism as well as exploring other sustainable transport modes. It offers a unique view by analysing tourism through the public transport lens and vice versa. The volume provides an account of how the public transport experience can be improved for tourists so that its value can be maximised and a greater number of people can be encouraged to shift modes. It features a wide range of case studies and examples showing how the tourism industry, as well as regional economies, communities and the environment, benefit when public transport is widely used by tourists. The book will be of interest to researchers and students in the fields of tourism and transport as well as destination marketing organisations and tourism, transport and urban planners.
C. Michael Hall is Professor in the Department of Management, Marketing and Entrepreneurship at the University of Canterbury, New Zealand. His key research interests are sustainable tourism, tourism planning and policy, global environmental change and urban planning. Diem-Trinh Le-Klähn is Postdoctoral Associate at Singapore-MIT Alliance for Research and Technology, Singapore. Her main research interests are travel behaviour, urban planning, and tourism marketing. Yael Ram is Senior Lecturer in the Department of Tourism Studies, Ashkelon Academic College, Israel. Her research interests are sustainable mobility, cultural eco-system services and sustainable tourism.