Inspirational leaders know the power of story. Top coaches use words as a tool for personal transformation. Great speakers and writers realize the importance of narrative. Do you have a new idea? A good proposal? A great product? The best way to sell it is by telling a story. This book shows you how to do that effectively. /StoryWorks/ is a practical handbook on how to tell stories. It ranges from classic tools like the ‘Rule of Threes’ to the new mnemonic ‘Five Finger Technique’. There are stories and creative exercises to expand your narrative repertoire. If you’re a leader who wants to communicate well, a professional keen to improve your speaking skills, a manager with a team to motivate or a writer looking for more ideas – you’ll find resources here to inspire, to inform and to entertain. Whether you have one minute to impress at an interview or the keynote speech at a conference, this book will help you tell better stories.
Jane Bailey Bain is an author, speaker and executive coach. She studied Psychology at Oxford University and Anthropology at the London School of Economics. Jane trained as a business consultant with IBM and worked for several years on development projects in Africa and Asia. During this time she became interested in stories and how we use them in everyday life. Jane currently runs courses on Speaking, Writing, Story Structure and Presentation Skills in West London.