Hello, Sugar has all of the nostalgia of classic, homemade desserts from your grandma’s kitchen, but with fresh and modern updates to old-fashioned and store-bought ingredients. In this book, you’ll find fun twists on beloved Southern recipes, following current food trends and fads. These recipes take traditional flavors completely out of their element and transform them into something brand new with even more Southern flare than before.
Beth Branch was born and raised in Birmingham, Alabama. She began baking and created her first food blog, The Collegiate Baker, in 2011 while she was a student at the University of Alabama. Her early baking adventures mainly focused on creating over-the-top birthday cakes for her friends and family, but also included plenty of forays into old family recipes and her grandmother’s recipe box. After graduating from college, Branch rebranded her blog as bethcakes, the name her friends coined for her over-the-top cakes. In addition to family favorite southern recipes, Branch also plays with modern food trends to create fun recipes for people of all baking experience levels to enjoy.